Die Eis- und Schneeindustrie hat großes Potenzial, und die Olympischen Winterspiele haben Begeisterung entfacht. In Peking hat China bis zum 16. Februar 6 Goldmedaillen, vier Silbermedaillen und zwei Bronzemedaillen gewonnen. Neben den Athleten auf dem Feld ist die Begeisterung für Eis- und Schneesport wurde auch von den Olympischen Winterspielen entzündet. Das chinesische Tourismusinstitut veröffentlichte den China Ice and Snow Tourism Development Report (2022). , wird voraussichtlich bis 2021-2022 Schneefreizeittourismus 305 Millionen erreichen, Schneefreizeittourismus Umsatz wird voraussichtlich 323,3 Milliarden Yuan erreichen, China ist von der Schnee- und Eistourismus-Erfahrungsphase in die Phase der starren Lebensnachfrage.
In letzter Zeit werden Skibekleidung und Skiausrüstung gut verkauft, und die Begeisterung für Eis und Schnee wird voraussichtlich anhalten, optimistisch in Bezug auf die Leistung der verbundenen Unternehmen. Trotz der wiederholten Ausbrüche haben die Skiverkäufe in den letzten zwei Jahren ein positives Wachstum beibehalten Magic Mirror, der Verkauf von Skiausrüstung am Vorabend des Frühlingsfestes erreichte 188 Millionen Yuan, 66 Prozent mehr als im Vorjahr, und der Verkauf von Skibekleidung erreichte 127 Millionen Yuan, 55 Prozent mehr als im Vorjahr. Laut Tao-Daten seit der Eröffnung Zeremonie der Olympischen Winterspiele (4. bis 15. Februar) ist die Verkaufsrate des offiziellen Flagship-Stores von Lululemon um 174 Prozent gestiegen, was den guten Pflanzeffekt der Eröffnungszeremonie zeigt. Der offizielle Flagship-Store des Olympischen Organisationskomitees ist um 44 Prozent gewachsen, mit einer hervorragenden Wachstumsrate unter der hohen Basis.
Anta Sports, as a long-term brand partner with the Olympic Organizing Committee around the Winter Olympic Games, has the most certain revenue.The logic of Anta Sports: 1) The Olympic Games will enhance its brand influence.Compared with the 2022 Beijing Winter Olympics in the 2021 Summer Olympics, the influence of the Anta brand is more obvious.2) With improved product professionalism and significant ASP improvement, Anta brand has launched new technologies such as "hot technology" in response to the Olympic demand. In the future, the product professionalism improvement and price belt will be further improved.3) From the perspective of the brand matrix, in addition to Anta's main brand, Anta Group has high-end outdoor brands such as Descente, Archaeopteryx and Salomon, which is expected to benefit from the continuous enthusiasm for ice and snow sports in China.According to Tao data and channel feedback, Anta's active sales are good since the beginning of 2022, especially since the opening ceremony of the Winter Olympics, and the discount and inventory are in a healthy condition. Combined with the order meeting in the first three quarters, we believe that the annual revenue growth rate of 18 percent -25 percent is relatively certain.
The ice, snow and snow sports shoes clothing supply chain is expected to profit.Benefiting from the expansion of demand for snow and ice sports shoes and clothing, upstream textile and shoes and clothing contract manufacturers are expected to achieve growth in orders and performance.Among them: Taihua New Material (15.040,0.11,0.74 percent ) is a provider of outdoor clothing fabrics such as ski clothing and assault clothing. The company has obvious advantages in nylon 66 and recycled nylon, and is expected to benefit from the development trend of nylon 66 replacing nylon 6.In recent years, the company has been recognized by the downstream brand customers through the vertical integrated layout of nylon filament plus fabric, and is expected to continue to expand the procurement share of high-quality brand customers.Shengtai Group (11.730,0.27,2.36 percent ) is a contract manufacturer of domestic and foreign high-end clothing brands. It has obvious advantages in the vertical integrated layout of fabric and clothing. The top five customers account for more than 50 percent . Anta Fila is the fourth largest customer of the company, and the order growth rate is good.We believe that other Anta's brands are also expected to become quality customers of the company.Huali Group (83.620,1.08,1.31 percent ) and Shenzhou International, as the quality representatives of sports shoes clothing, sell good downstream customers and are recognized by emerging sports brands, providing follow-up order guarantee.Shenzhou International entered the Lululemon supply system, and 21Q4 began to receive orders and arrange production; Huali Group is highly recognized by On-Running, and is expected to contribute certain order revenue in 22 years.